by Julie Weishaar | Jan 3, 2026 | Branding, Video Marketing
Brand Video Style Guide: Energy is what you need when you post three videos in one week, and they all feel like they came from different universes. Same logo, same deal, but the tone is all over the place. It’s like showing up to your own party wearing three outfits...
by Julie Weishaar | Sep 12, 2025 | Artificial Intelligence, Branding
Most service businesses feel invisible at some point, lost somewhere between “never heard of them” and “what do they even offer?” That feeling is common. The proper brand positioning takes service businesses from total strangers to names clients remember. It’s much...
by Julie Weishaar | Aug 14, 2025 | Branding, Content Marketing
Humor can remarkably captivate and engage audiences in various content mediums, especially in video creation, marketing, and brand marketing. As a video content creator or brand advocate, understanding the psychology behind humor is vital to connecting with your...
by Julie Weishaar | May 6, 2025 | Branding, Video Marketing
In the dimly lit expanse of the digital universe, capturing your audience’s attention with the power of video is akin to spotting a unicorn on a moonless night. Yes, it’s that rare and magical. But how do you conjure this enchantment in a realm flooded with...
by Julie Weishaar | Mar 2, 2025 | Branding, Digital Marketing
Building a personal brand feels empowering—your digital handshake, reputation, and voice are all rolled into one. But what happens when small, thoughtless actions undermine that carefully built identity? It doesn’t take grand errors to damage your online persona;...
by Julie Weishaar | Jan 7, 2025 | Branding, Customer Service
I am in the process of updating my outdated blog posts to improve my SEO. When I came across this post, although it is old, the basic premise of how hospitals and operating rooms, effective communication, and maximizing strengths and minimizing weaknesses is still...
