by Julie Weishaar | Feb 13, 2023 | Digital Marketing
We live in a world of total transparency thanks to the Internet and social media networking sites. As small business owners, if we are disingenuous and don’t follow through on our brand promises, we will eventually be found out. Let’s look at this transparency concept...
by Julie Weishaar | Jan 30, 2023 | Content Marketing
In the words of BuzzFeed’s Jonathan Perelman, “Content is king, but distribution is queen. And she wears the pants.” This is true because building a clever content distribution plan is essential for long-term success in content marketing. According...
by Julie Weishaar | Jan 24, 2023 | Video Marketing
If you’re in video production, having a studio and the right video tools can give you room for creativity. As long as you have somewhere with enough room for storing your equipment and moving around, along with minimal distractions and abundant lighting, you can...
by Julie Weishaar | Jan 21, 2023 | Human Resources
Recruiting the right people for your business can be challenging, especially now that economic recession is the major talk of the day. And this has caused more job seekers to be hesitant to step forward. Moreover, more than 75% of experts are passive candidates—open...
by Julie Weishaar | Jan 10, 2023 | Business
Have you ever been so couped up with tons of to-dos and tasks that you find it challenging to align your priorities? It often happens, especially if you are the marketing lead or business owner. You need to run from task A to B, track project completion, coordinate...
