Everyone Has an Online Personal Brand
Your online personal brand is the same as your reputation. Everything you do, say, don’t do, don’t say, etc. becomes part of your brand, your reputation, and how others perceive you. There are many ways you can strengthen your personal brand. However, what took so long to build can be destroyed in a matter of seconds in four easy steps!
Don’t do today what you can do tomorrow. Your brand can create itself, right? WRONG! You already know what your niche is and you already have a plan. All you need now is to put your plan in action. Remember, you are in charge of your own personal brand. If you don’t build it up, who will?
You need to define your brand. Your brand also has to be consistent. For example, McDonald’s hamburgers taste pretty much the same no matter where you are located. When you walk into any McDonald’s anywhere, you KNOW exactly what you will get. That is consistency. Your customers will expect to see your brand wherever you are online. If they don’t, they won’t recognize you.
Bad Time Management
You need to know how to manage your time properly. If you cannot keep track of your own work and time, why would clients trust you with their money? Part and parcel of your own personal branding is to deliver the goods on time and in a consistent manner! There is no point having really good products but at the same time being unreliable. Clients take reliability into account when choosing your brand.
Get Stuck in a Rut
You need to constantly keep on moving. Your ideas need to be fresh. If you just stick to the same old concept all the time, someone is bound to take your idea and an extra zing to it. So keep those fresh ideas coming. You don’t want your personal brand to stay on a plateau phase all the time! You want it to keep growing and growing!
There are many other ways to kill your online brand like being rude in a public forum, not following through on your brand promise, being dishonest, having poor quality products or services, and much more. 🙂