You’re working hard to create excellent video content for your YouTube channel, and you’ve perfected your sound, and even the video looks pretty great. Still, you only end up with 30-40 views. 

You’re wondering how to do better or where I am going wrong?

It may be that you did not use video SEO for your YouTube video. Maybe you didn’t know you needed to do SEO for your videos.

Luckily, there are several valuable ways to incorporate good  SEO practices to improve video marketing results.

How does going from under 100 views on your video to getting thousands sound? 

After all, you spent much time creating and perfecting your videos!

First, What is SEO for Video?

Video SEO (search engine optimization) is simply optimizing a video to be indexed and ranked in the search engine results pages for relevant keyword searches. There are many optimization strategies to boost your video ranking, not only on search engines but on individual platforms like YouTube or Rumble, too!  

When you optimize your video for the particular video channel you use, you’ll rank higher there, which will, in turn, help you rank better on the major search engines.

How to Optimize Your Video’s SEO

There are several things you can do to optimize your videos for SEO. The basics are the same for YouTube, Rumble, or Vimeo.

And, of course, once optimized on those platforms, you can optimize your blog or website even more by embedding them in the right places. 

Video Thumbnails

The video thumbnail is an essential piece of the puzzle to give your video SEO juice. In fact, it’s vital.

Remember the old saying, “You can’t judge a book by its cover?” Well, with video, people often view it only by the cover! 

Using a tool like TubeBuddy allows you to determine which video thumbnail performs best and is likely to generate more views.

It’s also handy for offering up keywords related to your selected ones. Thanks, TubeBuddy! 

Be careful not to overload your video thumbnail with too much text, respecting the small size of devices and crowded video platform libraries. Be clear, concise, and readable. 

As far as thumbnails are concerned, a cluttered visual is the kiss of death.

Try to make it so people can clearly understand your video. Don’t write paragraphs on thumbnails, EVER. 

Try changing up your video thumbnails on YouTube for videos that aren’t performing well. You may notice a difference afterwards!

Transcripts for Video

Many people like to turn off the volume when watching a video.

That works fine if the video transcripts are below or above your video.

These also help the hearing impaired to watch and understand your video. ‘

I love using Zubtitle for this process, making it easy and affordable.

Some creators post the transcript below the video as part of the description or use it instead of writing new blog posts to add to their blogs. 

Video Title

A title can make or break a video’s reach on channels like Rumble or YouTube.

Of course, ensure your keywords are in the video’s title. Doing keyword research before writing your video title and descriptions is a good idea.

Just as a book title attracts people, video titles have the same effect as what someone selects to read or watch online.

Video Descriptions for Video SEO

Many video creators don’t fill out their description area on YouTube or Rumble.

This is prime space! Plus, direct viewers to your blog post or give them important links within the video description.

Fill out this area with keywords you want your video to be found for, no matter the video network.

As a bonus, ask people to subscribe to your channel in the description area.

Video Promotion

Now that your video is complete, it’s time to promote it! You can use social networks to get more views for your video.

The videos work well on Twitter and Facebook today, as do many new alternative social media networks. (Note: Don’t forget to add subtitles to the video because as much as 85% of all videos are watched silently.)

Videos also work well on many of the new alternative social media networks. Now, you can also use videos to advertise on YouTube.

The most recommended videos are Skippable and Non-skippable. Instreams are the ads you see while watching YouTube videos; most people are familiar with them.  

However, don’t forget to embed your videos into your blog posts and website in relevant spots.

On the other hand, don’t insert the same video into many blog posts so they’re not competing with each other for SEO juice.

Tools to Help You with SEO for Video

TubeBuddy helps make it easier to make an SEO-friendly video on YouTube.

Once you learn how it works, it’s easy, and you’ll quickly see how SEO for video makes a difference. 

Did you know that the most-watched videos on YouTube are 2 minutes or less?

Of course, experts say it depends on where you share and embed it.  

If you’re new to doing video, don’t stress too much about making a lengthy video. Maybe make that content into a podcast or webinar instead!

Read more SEO-related content:

• 4 Ways Video Can Improve Dentist Practice’s Dental SEO
• 12 Most Common SEO Terms Marketers Should Know
• Tips to Set Up Actionable SEO Dashboards

Final Thoughts on Using Video SEO for Your Videos

The same basic principles apply to your videos as you concentrate on SEO for your blog.

Search engines like videos that answer questions people are asking and want to assist them in finding appropriate content. 

By optimizing for search engines, you are helping them to identify who sees your content.

Search engines help feed it to the appropriate audience, and that’s good news for you.

There’s a lot to keep up on, but if your content is helpful to people, that’s your goal, and search engines will take notice. 

But remember, search engine optimization constantly changes the parameters; therefore, it’s wise to stay on top of the latest updates so your video’s SEO juice works well for you. 

Are you using video SEO today for your online videos? We’d love to know more in the comments below.