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The Psychology Behind the IKEA Effect and What It Means for Brands

The Psychology Behind the IKEA Effect and What It Means for Brands

by Julie Weishaar | Sep 24, 2025 | Business, Psychology

The IKEA effect describes the peculiar way we assign extra value to things we help create. If you’ve ever admired your slightly off-kilter bookcase or been irrationally proud of assembling a coffee table with only minor leftover screws, you’ve felt the power of this...
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