How Powerful are Customer Reviews?

How Powerful are Customer Reviews?

When you are looking to purchase a new product, do you trust a salesperson or customer reviews more? Customer reviews have become one of the most impactful tools in business today. A single review can influence opinions and drive decisions in ways we couldn’t have...
Customer Reviews: A Double-Edged Sword

Customer Reviews: A Double-Edged Sword

Did you know that customer reviews are probably the most powerful advertising tool? Sometimes, this is happening without their knowledge and without them having to spend a minute or a dime. Customer reviews can make or break a business in today’s digital...
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