How to Improve User Experience and SEO with Engaging Visuals
by Julie Weishaar
September 12, 2021
Create engaging visuals with laughingbird software

Bloggers and writers add engaging visuals to their textual content to make it more attractive to their users.

Did you know that images are equally as important for search engine optimization (SEO)?

Without getting too technical, this article will show you how to improve image SEO and increase traffic to your website, blog, or landing page.

Why Use Engaging Visuals?

So, you spend a lot of time writing engaging and persuasive text for your target audience. That is enough, right?

why use engaging visuals

Nope, it is not. As Neil Patel says, your audience is lazy and does not want to struggle and digest your written content.

Photos and images are a supporting tool that can turn your bland content into something compelling and exciting.

By breaking up tedious and large chunks of text, images make your content visually appealing and easier to read.

Adding alt text to your images enables search engines to know what your content is about and brings more traffic to your content by ranking in visual search.

For example, if someone is searching for “software programs designed for Entrepreneurs,” below is a screenshot of the results page.

software programs designed for Entrepreneurs

The first result is my blog post, 5 Top Software Programs Designed for Entrepreneurs. The second result is the same blog post on Pinterest.

Now let us do an image search for the same term.

image search for software programs designed for Entrepreneurs

Notice the first two images are to the same blog post. The first one goes directly to the post, and the second takes you to the Pinterest post that links to the post.

If you click on any images in a Google search, you will see relevant images to your search term.

Therefore, you want to use images in your written content to show up in search.

When optimized and used correctly, adding images to your written content can bring more organic traffic to your website.

If you do not properly optimize your pictures and images for search engines and customers, you are wasting a valuable SEO asset.

Create the Right Size Image for Your Engaging Visuals

Loading speed is one of the ways Google ranks your site. The faster a page loads, the higher it is ranked in the search engines.

CREATE THE RIGHT SIZE IMAGE

When creating your image, use the actual size you need to fit into your article. For example, do not produce a graphic that is 1920 x 1280 and reduce the size inside your admin area.

This will only change the size viewed but does not reduce the size of your image itself. Instead, use the exact dimensions you need.

Use Google PageSpeed Insights to test how fast your pages load. If necessary, reoptimize your images for faster speed.

Create Unique Images

We all know that a picture speaks a thousand words. Creating custom relevant images grabs the attention of and conveys your message more clearly to your viewing audience.

Using custom and engaging visuals instead of stock images will help your blog or web pages stand out from others in your niche who are posting stock images.

Stock and staged images or photos are impersonal, distant, and cheesy.

boring stock image

On the other hand, custom images are different, eye-catching, and engaging.

improve user experience

Compress Images

The larger an image file size is, the longer it takes to load its page. Slow loading sites rank lower in search.

Compressions blend colored pixels that are similar into single pixels that reduce the resolution and file size of images.

The human eye does not typically detect the color differences, so the perceived image quality remains the same.

Use free sites, such as TinyPNG, ResizeImage, and Online Image Сompressor, for all your website and blog images to increase load times and reduce file sizes.

Naming Your Engaging Visuals Image Files

Use your keyword-rich and descriptive words in your image file name. Make sure it is relevant to your content and represents what is in the picture.

For WordPress users, the title of any image uploaded is automatically fetched from the file name.

Do Not Forget to Use Image Alt Text

Make sure that all images use an ALT tag to describe them accurately. Alt tags are the written copy that shows up on a web page if the image does not load on a user’s screen.

It helps screen-reading tools describe what the image is about to visually impaired readers. And alt tags allow search engines to better crawl and rank your web page.

If you are struggling to get your visual content noticed by your target audience, try some of the above tips.

Are You Ready to Grow Your Business Visually?

Even if you do not have design skills, you can create professional custom graphics in minutes with Laughingbird’s Graphics Creator.

Grab your audiences’ attention and get more clicks and sales. 

[Originally published 11/11/20; updated September 21, 2021

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2 Comments

  1. Lisa Sicard

    Hi Julie, I haven’t heard of the Graphics Creator, I will have to check it out as I use Canva with a combo of photos taken. Image can really make a difference online. Not only on your website but for social shares. Thanks for the tips Julie.

    Reply
    • Julie Weishaar

      Hi Lisa, I have been using it for years and really love it. It’s a nice addition to Canva and other graphics products to make unique images for any purpose. The owners are very responsive, keep their products up-to-date, and have made great upgrades over the years.

      Reply

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