A domain name is so essential to how the internet and eCommerce work.

As a result, any business without a powerful domain name is doing itself a massive disservice by limiting itself.

Great domains make reaching our favorite brands or buying a product online as simple as picking up our phones and connecting with the brand’s online store or platform.

It is so easy and convenient that customers sometimes prefer them to physical stores.

However, with the opportunity comes competition. And we’ve seen that tons of businesses are getting onboard with domains.

Consequently, now, the emphasis is more on standing out. Companies that manage to achieve this always win the domain game.

And by the end of this article, you’ll better understand how to get a premium domain for your business venture.

How to Pick a Solid Domain Name That Resonates With Your Brand

Make Use of Brandable Domain Names

One of the most important characteristics of your domain name is its brandability.

That’s because 90% of your customer’s purchasing decisions are made subconsciously, and 77% of customers purchase an item based on its brand.

Choosing unique, distinctive, and appealing brandable domain names like Google.com and Target.com is the best way to pick words that will develop your brand.

These domain names typically don’t contain any keywords that reveal the underlying company or industry.

And if you’re a business owner attempting to define the identity of their organization, brandable names like these serve as a blank canvas for your brand identity.

A memorable domain name, like eBay, Instagram, or Amazon, is essential since it will entice customers and pique their interest in your business.

And one-way entrepreneurs can generate lots of exciting ideas is to visit reliable crowdsource naming platforms.

Shorter Domains are Always Preferable

When choosing a fantastic domain name, the best approach is always to keep it brief, straightforward, and catchy.

Short domains are simple to speak, remember, and browse online.

Amazingly, the human brain has a working memory buffer, which shows the maximum number of characters that it can accurately recall.

The typical model ranges from three to five, with a limit of ten to twelve.

Above that point, our ability to remember things tends to decline.

As a result, customers commonly mistyped domains with lengthy or complicated names when searching online, making them occasionally harder to remember.

Even worse, these names give the impression that your website is shady and dubious.

Look for Top-Level Domains

Another critical aspect of a domain name is the extension that comes at the end of it.

Top Level Domains (TLD) come with extensions like ‘.com,’ ‘org,’ ‘.net,’ and additional ones like ‘.edu’ and ‘.io.’

TLDs like the .com and .org extensions continue to dominate despite the fact that the internet has come a long way.

The Domain Name Association poll found that none of the newest extensions could displace .com’s dominance, despite their growth increasing by 145% over 2016 and 2017. So, do your best to ensure your brand uses a .com domain.

The .com and any TLDs are typically very expensive on the secondary market, which is the one negative.

However, if you’re still seeking a rapid solution, you should settle for quickly growing extensions like .io and .co or utilize a country-coded extension like .co or .uk.

Use Keywords With Caution

An excellent way to tell customers about your company and the unique services you offer is by including keywords in your domain name.

But although keyword-based domain names are easy to remember and SEO-friendly, these domain names have the drawbacks of being hard to brand, non-customizable, and possibly generic.

What Next?

It will be challenging, but you must find the right domain name if your business is to be successful online.

Additionally, do your best to avoid using misspelled names, domains with numbers, and domains with underscores and hyphens.