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Psychology of Persuasion: 7 Principles and Marketing Examples

Psychology of Persuasion: 7 Principles and Marketing Examples

by Julie Weishaar | Oct 7, 2026 | Communication, Psychology

The psychology of persuasion explains how messages can influence people’s attitudes, beliefs, and actions. A persuasive message may use evidence, credibility, emotion, or social cues. Its effect depends on the audience, the message, and the situation. For small...
If You Aren’t Listening, You Aren’t Communicating

If You Aren’t Listening, You Aren’t Communicating

by Julie Weishaar | Mar 11, 2024 | Communication

Have you ever had this experience when communicating? You are having what you thought was a “conversation” with someone else. You ask them a question, and their response has ABSOLUTELY NOTHING to do with what you asked or what you were talking about? Guess what? You...
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