by Julie Weishaar | Feb 13, 2023 | Digital Marketing
We live in a world of total transparency thanks to the Internet and social media networking sites. As small business owners, if we are disingenuous and don’t follow through on our brand promises, we will eventually be found out. Let’s look at this transparency concept...
by Julie Weishaar | Sep 18, 2021 | Social Media Marketing
Does having more social media followers mean more business? Nope! While having a massive following looks and sounds great, it is not an accurate measure of success. How do You Measure Success? Social media is a communications tool. It does not drive direct sales. When...
by Julie Weishaar | Jul 12, 2020 | Reputation Management
If others are talking about your brand online, you better hope they are saying nice things. Are you listening to what they are saying? Your online presence on social media plays a critical role in how others perceive you and your business. If people are happy with and...
by Julie Weishaar | Dec 29, 2019 | Social Media Marketing, social networking
Everyone is familiar with the term branding, but it has different meanings to different people. Social media marketing helps businesses raise their brand awareness. From a consumer perspective, the term branding suggests companies like Nike, Apple, Google and Xerox....
by Julie Weishaar | Feb 22, 2016 | Social Media Marketing, Video Marketing
3 Ways Twitter Can Accelerate Your Online Visibility Social Media Marketing is not a new consideration by any extent of the imagination. Businesses have been leveraging social media since MySpace – and now Facebook, Twitter, Google +, Instagram, Pinterest, and...
