If your feed needs a boost, try adding some random comedy. It does for your posts what a pinch of salt does for plain food. Suddenly, everything grabs a little more attention. People enjoy a brand that makes them laugh.

Humor makes you seem human and easier to connect with. No one remembers the bland “Happy Friday!” update, but the funny story about a clumsy work call? That’s the kind of post folks remember and share.

Imagine scrolling your feed and suddenly seeing a T-Rex in a tutu doing ballet. Would you keep scrolling, or would you pause, grin, and maybe even hit “share”?

This is the quirky magic of random comedy. When brands sprinkle unexpected, funny video clips into their content, something surprising happens: people stop, laugh, and remember you.

Even if the comedy has nothing to do with your products or services, it makes your content stand out and your brand feel human. So, why does this work? How can you try it? And who’s already winning with it?

The Psychology Behind Random Comedy and Brand Engagement

Laughter turns a moment into a memory. When people are bombarded with polished ads, random comedy snaps them out of autopilot. Unpredictable humor grabs attention faster than a squirrel at a dog park. Why?

Unusual and funny clips stir up emotions. The brain jumps from “just another post” to “I need to show my friends.” Psychologists say laughter creates a connection between the person and the source, in this case, your brand.

Research shows that funny content increases brand recall. People remember brands 80% more when exposed to comedy, according to a recent study on video ads and brand engagement, from the classic Super Bowl commercials to silly memes, humor sticks.

It’s not just about memory. Comedy boosts sharing, too. A pet flamingo wearing sunglasses is more likely to get shared than a block of text about new features.

This kind of emotional spark also triggers social engagement—likes, comments, and reposts stack up quickly on funny, lighthearted clips.

How to Use Comedy for Your Brand

Ready to give your audience a laugh? Start with small steps. Random comedy works when it feels organic—not forced.

1. Go Low-Fuss: Don’t stress about big productions. Quick phone videos, GIFs, or funny reaction memes are easy to make.
2. Stay On-Brand, But Loosen Up: A visual content creator, like me, posting a T-Rex ballet clip is memorable, even if it’s not a portfolio piece. It shows personality and a sense of fun.
3. Source Ideas: Jot down odd daily moments or search trending hashtags. Clip short, funny reactions from public domain sources (be aware of copyright laws).
4. Connect to Your Brand’s Vibe: If your brand is all about positivity, skip dark humor. Keep your fun style in line with what your audience expects.
5. Experiment on Stories and Reels: Use Instagram, TikTok, or Facebook Reels for bite-sized comedy bursts.

For more practical steps and tips, check out how using humor can attract more people to your content.

Do’s and Don’ts: Keeping It Fun and Safe

Here’s a quick guide to make your random comedy shine and keep your brand in the clear:

Mix it up! Try animals, silly edits, baby podcasts, and reaction clips.

If you’re interested in creating baby podcasts, I recommend Galaxy.ai’s AI Talking Baby Video Generator as my go-to tool. I have tried several different tools and found this to produce the best results at the best price. Disclaimer: I am an affiliate 🙂 The baby video generator is one of over 3000+ powerful AI tools in this AI content suite.

Stay upbeat, respectful, and open to feedback. If a joke flatlines, move on. Each attempt is a chance to connect—and sometimes even a “bad” joke works if it’s charmingly awkward.

Real-World Examples of Brands Winning with Random Comedy

Some brands are masters at pulling in viewers with random comedy. Take Old Spice, for instance. Their ads rarely show the product doing anything “normal.” Instead, shirtless men punch through walls or ride lions. This unpredictability keeps people glued to the screen.

Duolingo, the language-learning app, uses its quirky green owl mascot in wild TikTok skits. From dancing in the office to accidental mishaps, the owl has become a viral sensation. It’s offbeat and sometimes makes no sense, yet fans love it for the surprise factor.

For more ideas, these popular campaigns in 2024 showcase how top brands use funny content to win attention.

Smaller brands can win with random comedy, too. Picture a local bakery posting videos of cupcakes “competing” in sumo wrestling matches.

Customers might come for the jokes and stay for the treats. Funny, unexpected video content increases social shares and organic reach, regardless of brand size.

Final Thoughts About Random Comedy for Brand Growth

Random comedy turns bland brand posts into must-watch moments. When people see something silly and out of the ordinary—like a T-Rex in a tutu—they stop, laugh, and remember your name. Brands that master the art of surprise and humor build deeper connections, spark more engagement, and grow loyal audiences.

Ready to give it a shot? Start small. Share a quick meme, a funny video clip, or a goofy animation. See what clicks with your audience and let your brand’s fun side shine. Not every joke will go viral, but the ones that do could be the spark your brand needs.

Test, tweak, and keep the laughter rolling. Your followers (and your stats) will thank you.