If you aren’t using video in your marketing you are missing out on a powerful opportunity to boost conversions and sales, improve ROI, build trust, engage your audience and encourage social shares. Undoubtedly, video marketing is one of the newest additions in your promotion toolbox and works best when it’s integrated into a content marketing program.
Demonstrating a Physical Product or Service
People have always liked to try products and services before buying them, that’s why stores often use product demonstrations to sell products, and why the TV sales channels and call-to-action ads (with hotlines and special buy it here exclusively, or buy it now offers) have always done so well.
It is relatively easy, and inexpensive, to record live video footage and to demonstrate a physical product in use. Similarly for software products, for which high-quality screen grabs and video excerpts can be integrated into your video to let people see what they will be getting for their money.
Some businesses also effectively integrate the buying actions into the video to reassure the viewer that it is easy and safe to buy their product online.
Using step-by-step instructions to show your buyers how to work with your product is easier to do today than at any time in the past. This is so because of tools like Camtasia, PowerPoint (yep, even PowerPoint can be used to make videos!) and a multitude of other similarly cheap(ish) and easy(ish) to use video making software.
However, if you really want that professional touch why contact us to see how we can help, or advise you with your production.
Recent YouTube history attests to the effectiveness of humor in creating viral content. It is however, actually hard to be truly funny in a manner that is appreciated by everyone who watches your video. (Remember that what’s perceived to be funny in one culture may not be so in another). So, unless you are naturally funny, it is probably better to hire an experienced producer (like us)
Your content should be unique, different to other similar content that is available elsewhere. So, for example you could show users how to use a particular software tool to do something different, for example, build your website with excel [it’s already out there :)], but it was once unique! Or, you could show users how to use some aspect of your own products to do something unexpected.
Relevant (to your viewers) News Stories And Informational Content
Any new information which may be relevant to your viewers could serve as the basis for a news story, or a factual informational content video. It could be simple statistics about your industry, new products, or services, which you have found useful (not an affiliate sales pitch!), or new processes which may be useful in their businesses.
Providing this information helps elevate you to the level of a valued resource, or expert in your business niche or vertical, and associates you and/or your brand with this expertise in your viewers minds.
Live Events Streams
If your business gives courses, live demonstrations, or does webinars regularly, it may be possible to create video content using them as a basis.
Live content has a higher perceived value to an audience, especially if you use people considered especially knowledgeable in a particular field of expertise, and if they are not normally easily, or cost-effectively available to most viewers.
These live events can be made more desirable by using the idea of scarcity, with limited attendance, and a recording of the video made available later to people who sign up to a mailing list.