by Julie Weishaar | May 12, 2024 | Social Media Marketing
Mirror or Masquerade: Do Your Social Profiles Truly Reflect You? Welcome to the digital age, where your social profiles are your virtual front door. But is it really you? A quick browse through someone’s Instagram or Facebook might reveal a carefully curated...
by Julie Weishaar | May 10, 2024 | Reputation Management, Social Media Marketing
Reacting to negative comments online requires a blend of tact and strategy. Whether you’re a brand manager or a social influencer, the impact of these comments can be substantial. People come in all different sizes and shapes. They also come with different...
by Julie Weishaar | Dec 26, 2023 | Social Media Marketing
As a marketer, you may not be aware that you are turning $100 to $1000 until you start tracking your social media marketing (SMM) return on investment (ROI). Measuring your return on investment (ROI) will help you decide whether to stick to your current social media...
by Ann Smarty | Nov 13, 2023 | Content Marketing, Social Media Marketing
As more business-to-business marketers embrace social media campaigns, the question isn’t how to reach people; it’s how to reach the right people. Knowing and catering to your target audience makes all the difference in a B2B social media campaign. Why? Because...
by Lisa Sicard | Jul 25, 2023 | Instagram, Social Media Marketing
NFs on Instagram is a term many users come across but may not understand. Many wonder what does NF mean on Instagram? This abbreviation stands for ‘No Further Info’. And it’s often used in situations where a user doesn’t want to provide more...
by David Leonhardt | Jul 8, 2023 | Social Media Marketing
The average person doesn’t think much before writing on social media. But the average person is not a business, like yours, with a reputation to build and defend. People will rant and lol and post weird pictures and sometimes even get into verbal fisticuffs. And...
