Why Every Business Needs A Video Commercial
by Julie Weishaar
April 15, 2024
video commercial

Video commercials are the modern-day equivalent of a town crier, capturing attention and spreading your brand’s message far and wide.

In our visually driven world, videos are indispensable tools for businesses to create an emotional connection with their audience, showcase their products or services in action, and leave a lasting impression that text alone can’t match.

A well-crafted video commercial can elevate your brand, boost engagement, and drive sales, making it a must-have for any business serious about standing out.

What is a Video Commercial?

Video commercials are more than breaks between your favorite TV show episodes; they’re powerful tools marketers utilize to captivate audiences and promote products or services in an engaging, dynamic way.

Video commercials are pivotal in connecting brands with consumers across various platforms, from traditional television to the vast expanse of social media.

What is the Power of a Video Commercial?

Why do video commercials hold such sway in the marketing toolkit? Simply put, they grab attention and don’t let go.

Studies show that consumers are more likely to buy a product after watching a video about it, with video content boosting conversion rates across marketing channels.

These tiny visual feasts merge compelling narratives with striking visuals to craft messages that often linger in viewers’ minds long after the screen fades to black.

Visual Impact

Imagine a commercial that tells you about a new sports drink and shows athletes reaching their peak performances while sipping it.

That’s visual power at work! Video commercials’ visual nature makes them incredibly effective in embedding a brand into the audience’s consciousness.

Through stunning graphics, seamless edits, and sometimes jaw-dropping effects, videos turn ordinary messages into memorable storytelling experiences.

Emotional Connection

Have you ever found yourself tearing up during a commercial?

That’s no accident. Video commercials often weave emotional threads into their narratives, building a bridge of empathy or joy between the brand and the viewer.

This emotional engagement is critical in transforming passive viewers into loyal customers, making emotional storytelling a coveted skill in advertising.

Types of Video Commercials

Video commercials are diverse, with various formats suited to specific strategic goals.

Whether aiming for education, demonstration, or endorsement, there’s a style that fits every brand’s needs.

Explainer Videos

Do you have a complex product or an innovative service? Explainer videos to the rescue!

These short, informative videos are designed to break complex ideas into digestible, engaging bits of information.

They usually feature clear, concise language and engaging visuals that help illustrate the points, making them perfect tools for introducing new products or services.

Product Demos and Testimonials

Seeing is believing, and nowhere is this truer than in product demos.

These videos showcase the product in action, proving its worth in real time and adding a layer of credibility that static images cannot.

Similarly, testimonial videos feature real customers sharing stories, building trust, and validating the product’s value through genuine user experiences.

What Are The Top Benefits of Video Marketing?

The top benefits of video marketing are:

  • Make you stand out from the crowd and get the attention of your target audience
  • Help you appear more professional
  • It is much more memorable compared to traditional types of advertising
  • When used correctly, videos can be an incredible way to convey a message to your consumers

Having a video commercial allows you to make a great first impression.

Potential customers trust websites with videos and are far more likely to become your customers.

I don’t know about you, but if I were looking at two companies in my area, one with an eye-catching video and the other without, I would know which one to pick.

Video commercials tell a story. They are a very powerful way to share more about your business with your target audience.

When presented as a story, it draws you in and creates a connection with your audience.

Custom-animated video commercials can help your business increase leads, traffic and customers.

Hire a Professional or Create Your Own Video Commercials?

Hiring a professional or creating your own video commercials involves budget, expertise, and desired quality.

Pros have the skills, equipment, and experience to craft polished, attention-grabbing ads that resonate with your target audience.

However, their services come with a price tag. DIY videos allow you to maintain creative control and cut costs, but they require investing time to learn the tools and techniques for quality results.

If you’re on a shoestring budget and have a knack for videography and editing, doing it yourself could suffice for basic promotional needs.

But for high-stakes campaigns aimed at maximizing impact and ROI, the expertise of a seasoned pro is worth the investment to elevate your brand’s image and effectively communicate your message.

Final Thoughts About Video Commercials

In wrapping up, the dynamic world of video commercials continues to evolve, driven by technological advancements and a deepening understanding of consumer behavior.

From emotional storytelling and stunning visuals to interactive and virtual experiences, video commercials remain critical in the playbook of modern marketing strategies, shaping how brands connect with their audiences now and in the future.

Originally published March 7, 2019: Republished April 15, 2024, to update content and video.

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  1. Gail Gardner

    Besides the time it takes to learn to use the tools yourself, there is also the cost of subscribing to them!

    Also, you need very fast internet to upload videos efficiently. That is common in big cities and on the coasts in the U.S.

    But if you live in rural America and have what we call “high speed here” which may only be 5 Mbps down and 1 up, uploading videos can take a really long time.

  2. Julie Weishaar

    Hi Gail,

    Yes, each tool does have a learning tool and, of course, a cost associated with it.

    I have tried working with videos without fast Internet, and it is an issue. It takes way too long!


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