Use The Power of Video in Your Marketing

When it comes to marketing an online business, video marketing has become an extremely powerful way of doing this today as long as you know how to use it correctly.

Sites such as YouTube provide you with the opportunity to upload videos that you create to help drive more traffic to your business.

So what can you do to help give you an edge over others who are making videos for marketing purposes today?   Below we offer a few video marketing tips you may find useful.

Tip 1 – Keep the videos short.

We all lead extremely hectic lifestyles today and so many of us simply don’t have the time to sit down and watch a video that runs for 10 minutes or more.  

When creating your marketing videos, keep them short and to the point.   We would recommend that the videos you make last for no longer than 1 to 3 minutes.

Tip 2 – Focus on consistency.

If you ensure that you remain consistent when it comes to creating your videos for your target audience then they are more likely to subscribe or purchase from you.  

Make sure that when creating your videos that you provide content within them that your potential clients will find valuable and offer them a solution to their problem.

How Long Should Your Video Be?

But What if Your Video is a Training Video or NEEDS to be Longer?

Your audience’s expectations are key. If they expect training at your video link, they want and/or need the training and are therefore, more likely to watch a longer video.

IF your video is engaging, fun, or valuable enough, again, they are more than likely to continue watching.

Suggestion: If you have a longer video that you want your viewers to watch through to the end, but the topic is a little dry, create a teaser or shorter video about your longer video and tell your viewer’s exactly where they can get more information in your shorter video.