Words have meaning. They are powerful if used correctly. It is not only what you say, it is how you say it. A sentence uttered in jest sounds a lot different than the same sentence uttered in disgust.

This is probably the reason that so many people will use the acronym “LOL” often in email and text correspondences. We, as the senders of a message, want to make it crystal clear that we are joking just in case our written words are misinterpreted. Now think about the power of specific words.

Would you react more strongly and want to eat at a restaurant where your friend says the food is “good” more than if they told you the food was “delicious”?

How about someone described to you as “nice” while they are trying to set you up versus if they tell you the person is “delightful”? Let’s say you are a woman who has just spent hours getting ready for a formal occasion.

Would you feel better if someone else told you that you looked “nice” or would you feel better if they told you that you looked “elegant”? Even individual words make us feel differently than others.

Make Your Content Inspire, Sparkle, and Pop!

When it comes to marketing your business, the use of power words can be the difference between a customer buying your product or not. Human emotion plays a huge role when it comes to making purchase decisions.

Even with all the years of evolution and the development of abstract and critical thinking, human beings still rely heavily on our emotions before deciding to buy something. When marketing your business and writing your content, keep this in mind to increase your bottom line.

Rather than using boring and plain adjectives, use words that inspire, impress, and convince your potential customers. Think about someone who is shopping for kitchen cabinets. Which marketing message elicits a stronger response?

“The long-lasting cabinets are made from the best material, guaranteed for 10 years;” or “Our cabinets remain squeak-and-creak free. That’s guaranteed for 10 years.” 

If you are like most people, the second one not only grabs your intention better than the first but also gives a more vivid picture of what your new cabinets can look like.   

Choose Your Adjectives Wisely

As a reminder, an adjective is a word that describes a person or thing also called a noun. Not all adjectives are created equal. Using too many adjectives can make your content cumbersome and verbose.

Try to use adjectives that appeal to that senses and activate different areas of the brain to make your readers’ experience your copy as if they can hear, feel, or taste your words like chirping birds, sticky counter top, and crunchy toffee.

The Power of “You”

People don’t want to read about your company or how your company will benefit if they buy your product or service. They want to know what’s in it for them and how you can help them.

Whenever possible, you should use the “you” in your content to help build a connection with your potential customers. It will also take the focus off of your company and put it on your target market where it belongs. The word “you” is personal, centers the content on the reader, and helps the reader of your content to see that you are talking to them.

Focus on how your company’s offerings will solve a problem, answer a question, or make their lives’ easier.

Use Compelling Adjectives

Adjectives used correctly can add some pizzazz to the noun you are using in your content. If you adjectives are boring, commonplace, or dull, so will be your content. Try to use powerful and highly descriptive words like:

• Expert vs quality
• Easy vs Effortless
• Appealing vs Alluring
• Handy vs Functional
• New vs Innovative
• Different vs Exclusive
• Leading vs Supreme
• Powerful vs Compelling
• Wonderful vs Magnificent

Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales.