If You Are a Business Owner, Your Number One Concern is Customers

You have most likely been inundated with a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty. 

But the tough question is, “How do I convert prospects into customers?”

There are many people out there who see your ads, think about them, and maybe even say, “I really need this but…”

They might just need that gentle push to make them take action and make a purchase. What can you do to give them that push? Change your offer to a deal that is just too good to resist.

Create a time-sensitive special offer for whatever it is you are selling. Create that sense of urgency.  Sweeten the deal.

Think about it… how often do you really want a product or service, but something is holding you back? Well, your potential customers are no different. If they see that you are offering a “special deal”, that might just be the impetus they need to make a purchase.

Make the offer so good they can’t resist it.

If you don’t want to lower your prices, another option is to add bonuses to the purchase to increase the perceived value without cutting away at your profit.  Bonuses motivate sales, maybe even more than cutting prices.

Think about the affiliate product offers you probably get a zillion of every day. Many of the same marketers are offering the same products but each have different bonuses.

How do you decide which affiliate to buy from as the product price is the same? The one with the most valuable bonuses for your needs, right?

Make sure you put a deadline on your special offer. Creating this sense of urgency will compel a potential customer to take action soon rather than wait around until they forget about it.

However, be sure to stick to that deadline. I can’t tell you how many times I see a deadline for a special offer that is still there way beyond the end date. That is just a ploy to trick customers into buying and in the long run, will not do well for that person’s reputation.

You can and also should follow-up with your potential customers. Remind them about why your product or service is a solution to their problem and why they need to take immediate action – remember, that special offer deadline.

Keep in mind that most people aren’t going to buy your product or service the first time they see or hear about it.  Maybe it’ll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer.  Do you have a follow up system in place?

If not, you need to get one that utilizes lead capture with connected autoresponders which act as the follow-up.

Staying in touch with your potential customers keeps your product or service in the forefront of their minds (if they are reading your emails, which is why they need to be valuable and relevant).

Remember, you can’t follow up without some form of contact information which is why you need to capture leads on your website(s) and social media to get your potential customer’s contact information. 

It really helps to offer a free eBook or informative report that your target market will find valuable and of interest. Make sure it is relevant to “their” needs and your products or services.

Once they’ve given you permission to email them and given you their their contact information, you have what you need to keep in contact, and work on converting them into loyal customers.

Personalize your emails as much as much as possible.  If you can get the first name of your customer… great!  Personalized messages have greater appeal than “addressed to occupant” messages.

Do You Have a Follow-Up System?

Are you capturing leads? Are you sending follow-up emails?