10 Simple Tips to Grow Your Email Marketing Subscriber List
by Julie Weishaar
October 13, 2021
10 Simple Tips to Grow Your Email Marketing Subscriber List

Are you looking for proven and simple strategies to significantly grow your email subscriber marketing list?

As a savvy marketer, your primary goal is to ensure you constantly add new contacts to your subscriber list.

Doing this ensures your continued growth. This post shares simple and proven tips you can employ to grow your email marketing subscriber list.

But before then, here are some definitions you should bear in mind:

What is an Email List?

An email list refers to a carefully collated list of valid email addresses, including other data such as names, location, gender, etc.

The list of emails is usually generated via a simple opt-in form when visitors land on your website.

You can also get an email list by collecting data from attendees at trade shows or other industry events.

What is List Building?

List building – or email list building, to be more precise – refers to the process of obtaining email addresses from your website visitors, patrons of your business or customers, etc.

You can do this via your social email accounts, your website, online or offline events, online campaigns, flyers, and in-store signup sheets.

You can build an email marketing subscriber list by using pop-ups, web pages, social media accounts, and embedded signup forms.

Building Your Email Marketing Subscriber List: Why is It So Important?

HubSpot reports that every $1 a marketer spends on email marketing has the potential of generating an average of $42. But for PPC advertising, the expected return after spending $1 is $2.

As you can see, email marketing’s incredibly high ROI makes it far more desirable than many other forms of online marketing.

Irrespective of the size of your organization, your prospects on that email marketing subscriber list are crucial in shaping the overall success of every marketing campaign you run.

Moreover, email as a marketing channel enables you to efficiently track performance like click-through rates, email open rates, and conversion rates.

These metrics relay vital information to marketers that utilize them. You can use them to discover what you are doing right and what you need to tweak.

For instance, if you want to boost open rates, you need to ensure your emails are relevant and useful to your audience.

One of the best or effective ways of getting your audience to read your informative emails is by using compelling email subject lines: that subscribers can’t resist. This will increase open rates.

10 Simple Tips You Can Deploy to Grow Your Email Marketing Subscriber List

You should always look for new and unique ways to grow your email subscriber list. This is because research shows that between 20% and 30% of emails decay in a year.

This is why you should always grow your email marketing subscriber list to make up for the lost subscribers.

Therefore, here are ten simple tips for growing your email marketing subscriber list.

1.    Create Highly Compelling Email Content

Most people don’t like giving away their email addresses just for the fun of it.

Many email inboxes have thousands of unread or unopened emails because of the volume of emails that brands send out every day.

However, if you can add lots of value to the lives of your potential subscribers, they will submit their email addresses.

You can do this by providing content that resonates with your prospects.

In other words, you should create compelling content that your target audience cares about. This should be content that provides solutions, makes their lives easier, or entertains.

To create content that resonates, you need to know who you are writing for. This is why you need to create an avatar that represents an ideal subscriber.

This is known as a buyer persona, i.e., the ideal fictional individual representing your target audience.

Having this image in mind should inspire you to create compelling content with which your target customer connects.

2.    Offer Valuable Lead Magnets

Lead magnets are the freebies or gifts you offer potential subscribers in exchange for their valid email addresses.

They are excellent ways of connecting with prospective customers and increasing awareness about your brand.

Some examples of lead magnets include:

  • Cheatsheets
  • eBooks
  • Templates
  • Guides
  • Checklists
  • Case studies
  • Product samples
  • Webinars
  • Discount coupons
  • Premium content
  • Podcasts

When using lead magnets, ensure that you send emails with the content you promised.

Your lead magnet should also be perceived as premium or highly valuable information that no one in their right minds would easily pass it up.

Otherwise, people will hesitate when asked for their email addresses and may even move away from your landing page if they are not convinced you have something valuable to share.

3.    Introduce Incentives

Incentivizing people is one of the most effective ways of increasing engagement and building an email list.

You can do this by running a contest or promotion. People love to win things.

You can give them that opportunity by asking them to share their valid email address so that they can participate.

There are a wide variety of contests you can run. You can run:

  • A video contest: Participants get to share videos, e.g., funny videos, skits, best skating, etc.
  • A photo contest: Participants share their best selfies, pet/food photos, etc.

Set up the prize in such a way that appeals to your target audience.

Make sure the contest also relates directly to your business. This ends up making participants your ideal customers.

4.    Encourage Subscribers to Forward and Share Your Emails

Whenever you send marketing emails to the existing subscribers on your list, ensure you add an ‘Email to a friend’ button or social media sharing button.

This grants you access to the friends, colleagues, and networks of the recipients.

Don’t forget to include a ‘Subscribe’ button or call-to-action text at the bottom of your emails.

People who receive the forwarded emails will find it easier to join your list.

5.    Stimulate Your Stale Email List Using an Opt-in Campaign

If you have a very old email list you have not utilized for a long while, you can reinvigorate it by creating a highly engaging opt-in message and sending it to that list.

The primary goal of that message is to encourage every old subscriber to re-opt if they are interested.

But don’t forget to remove every contact that does not respond to the message.

To grow your business, you need active or engaging contacts.

This improves your deliverability rates and boosts the odds that your valuable emails are shared with those even outside your current database.

6.    Promote a Gated Visual Content Using Pinterest

As you already know, Pinterest is a visual social media network. It always induces visitors to sign up to see more content.

You can take advantage of this by promoting gated visual content on the social media platform.

This allows users who are eager to learn more from you to willingly submit their email addresses to get valuable information.

7.    Employ Gamification

Another way to grow your email list is by employing gamification.

This is a process that involves applying every interactive element of a game.

Potential subscribers are presented with a signup form to participate. Some excellent examples of gamification include:

  • Tests
  • Quizzes
  • Wheel of fortune (i.e., spin-to-win)
  • Surveys
  • Scratch cards

Gamification strategies usually offer some exclusive prizes, such as freebies and 10-15 percent discounts. Potential shoppers can claim all these by submitting their valid email addresses.

The entire point of gamification is to appeal to the psychology of consumers.

People are always motivated to win prizes they can attain easily.

If potential subscribers feel your offer is too valuable to pass up, they will eagerly sign up.

8.    Embed Signup Buttons on Your Social Media Pages

One of the no-cost ways to advertise your brand for free to social media enthusiasts is by adding a call-to-action button to your social profiles.

Instagram and Facebook allow marketers to do this by featuring ‘Sign Up’ buttons on their profiles.

You can still share your posts that invite social media users to join your email marketing subscriber list.

9.    Do Giveaways on Social Media Platforms

Social media platforms – e.g., Twitter, Facebook, Instagram, etc. – make brands personable, reachable, and highly interactive.

You can take your business to the next or a higher level by featuring giveaways that drive massive traffic to your landing page.

Your followers – as well as random social media users who love what you share online – will need to sign up to qualify or participate in the giveaway event.

10.   Employ Lead Forms by Using Facebook Ads

You can run lead form ads via Facebook ads. This implies that a potential subscriber can easily subscribe – or convert from an onlooker to a buyer – without leaving Facebook.

Running lead form ads is one of the most efficient ways of growing your email marketing subscriber list.

This is due to the high conversion rates marketers record, thanks to subscribers’ convenience by not leaving the platform to join email lists.


As you can see, email marketing is not dead. It proves itself as one of the most effective online marketing strategies for digital marketers and entrepreneurs.

If you follow the ten simple tips shared in this post, there will be no limit to how large your email marketing subscriber list can be.



10 Simple Tips to Grow Your Email Marketing Subscriber List

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