Semantic Keyword Research is an essential part of Keyword Research and SEO for SaaS Businesses.

SEO is incomplete without keyword research. It is the first stage of an SEO marketing campaign.

Doing it correctly will make it easier for your potential customers to locate you and increase the likelihood they will become paying customers.

You can use semantic keyword research to identify your users’ search intent, address their frequently asked questions and pain point, and then go further to create great content around them.

So today, I will be teaching you the best SaaS Semantic Keyword Research Strategy.

What Is Semantic Keyword Research?

Semantic Keyword Research in SEO means looking for related phrases to the original keyword.

This helps search engine spiders understand your content better, thus ranking it more accurately on Search Engine Result Page (SERPs)

Content developers also use these phrases to make their content look natural to search engines because keyword stuffing is something to avoid. They also use it to align their content to their target audience.

An instance of Semantic Keyword is when your primary keyword is ‘Digital Marketing, and you go ahead and find related keywords like ‘SERPs’, ‘Keyword’, or ‘SEO’.

How important is Semantic Keyword Research for SaaS?

Most industries, including SaaS, need to put their brand out there, and one of the ways to achieve this is through content marketing.

With Semantic Keyword Research, your content marketing goal is easily achieved as locating your target audience becomes easier.

Your Click-through Rate is increased, your PPC Campaign is improved, and Google rewards you with a high ranking on the SERPs.

All Semantic Keyword Research processes start with a primary keyword. Then you identify related or similar keywords to the primary one and create content around them.

So, let’s dive into some of the best strategies to get these keywords

Best SaaS Semantic Keyword Research Strategy

Brainstorming the right semantic keyword for SaaS might be more complicated than you think.

But fortunately for you, there are some strategies you can apply to get the terms or phrases that work great for your target keyword and also attract your target audience.

Check them out below.

Google Related Search Suggestions

This is one of the most underrated strategies for finding the best semantic keywords.

It is free, easy, and fast. If you have not taken advantage of it, you are missing out on the benefits.

All you need to do is type your primary keyword in the Google search bar and scroll down to the bottom of the page, where you will find ‘Related Searches’.

Here you will see some phrases similar to the main keyword you typed. These similar keywords there are Semantic Keywords.

For example, when I searched for SaaS on Google, I found ‘SaaS vs PaaS’, ‘SaaS examples’, ‘SaaS in cloud computing, and more in the related searches.

Optimizing my content around these phrases will make the content more relevant to the primary keyword.

Aside from the ‘Related Searches’ section, you will find more of these phrases in the ‘People Also Ask’ section.

Google Trends

Google Trend is a free keyword research tool that allows you to check the hottest keywords in your industry.

It is a great tool to use for your Semantic Keyword Research, and it exposes how keywords performed in the past.

To find a semantic keyword with this tool, you should search for your main keyword and then navigate to related topics and queries beneath the trend graph.

These related searches are essential to get better content marketing results.

Search Engine Result Page (SERP)

Interestingly the search engine result page itself can serve as a great place to get keywords for your SaaS business.

Google works in a way that it bolds the exact keywords in the Meta Description of the SERP when you search, and most times, the most related keywords are bold too.

For instance, when I searched for ‘how to preserve flowers’, I found the term’ spray with unscented hairspray’ in bold, which is simply a semantic keyword to the primary keyword phrase ‘how to preserve flowers’.

Google Ads

At this point, you would realize that Google themselves has made finding Semantic Keyword Research for your SaaS industry easy.

The Google Keyword Planner integrated with Google ads can also serve as a great place to update your semantic keyword list for SaaS.

While typing your keywords in Google Keyword Planner search, it will automatically suggest some related phrases to the main keywords typed.

Social Media Monitoring Tools

Social Media Monitoring Tools are used to track how many times your brand is mentioned. However,  they an be excellent tools for semantic keyword research.

For instance, you can search your competitors’ brands on the Social Mentions tools, and you will find the top keywords used that are related to the brands.

It means your potential customers are mentioning the keywords often; therefore, you need to optimize your content for them.

To learn about other social monitoring tools, read 8 of the Best Social Media Monitoring Tools to Save You Time.

Semantic SEO Research in 3 Simple Steps

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Conclusion

Now that you know the best SaaS Semantic Keyword Research Strategies, you should try all of them and continue using the ones that provide the best results.

You cannot skip the Semantic Keywords Research process because it improves your CTR, PPC Campaigns, and attracts your target audience.

Don’t hesitate to share this content online to get to others who might also be searching for the best SaaS Semantic Keyword Research Strategies.

Originally published January 30, 2022; republished July 31, 2023 to add video.