5 Best Video Marketing Tools
by Julie Weishaar
May 24, 2022
5 best video marketing tools

Videos dominate the Internet marketing space. To remain competitive, you need to use video marketing tools.

When visiting YouTube, you will see tons of brands marketing their products and content creators promoting people’s products all over the platform.

Many business owners are already investing in video marketing because it brings a good return on investment (ROI).

If you are ready to jump into video marketing, you will need some tools or software to get started.

So today, we will be sharing the five best video marketing tools for you to consider using.

What Are Video Marketing Tools?

Video marketing tools are software programs or platforms that enable you to create, edit, host, live stream, and customize your marketing message and brand offerings.

These tools are created for business owners who have incorporated video marketing into their promotion plans.

They also come with analytical features to help you see your video performances.

There are a lot of these video marketing tools online, but we will be reviewing only the best in this article today.

Below is our choice of the five best video marketing tools.


Lumen 5 is a top video maker primarily created to assist your content marketing strategy.

This video marketing tool has many features that make video creation easier for you, so it’s a good tool to check out.

And, it allows you to create a video within a few minutes because all you have to do is drag and drop.

Many users of Lumen5 have testified to its effectiveness. Large corporate brands such as Salesforce and Siemens are among their list of satisfied users.

Benefits of Luman5 Video Marketing Tool

  • Convert your ideas into video content using Lumen5’s artificial intelligence (AI) technology
  • Choose from the music library or record a voice-over from inside the editor
  • Gain access to millions of videos and photos to help you create a perfect video

Lumen5 makes branding your products easier. You can add logos, tweak fonts, change colors, add watermarks, etc.

The most basic plan for this tool is free. However, premium plans will give you access to some more amazing features you won’t find in the free plan. The pricing tiers are:

  • Community – $0
  • Creator – $11/month
  • Premium – $59/month
  • Business – $144/month

Below are a few sample videos I created with Lumen5.


Renderforest is an all-in-one marketing and branding tool. It is used by over 15 million people and 100 thousand companies across the globe.

This tool can be tagged as an all-in-one video maker. It is all you need to create different types of videos, including promotional tutorials, music visualization, explainer animations, outros, and intros.

Additionally, you can have access to other design tools on RenderForest, including mockups, Logos, Websites, Graphics, and Presentations.

Benefits of RenderForest Video Marketing Tool

  • Saves you money because you don’t have to subscribe to many marketing and branding tools
  • Enables you to create HD720 videos and logos in PNG formats
  • Gives you access to thousands of templates and presets on mobile

The free version of Renderforest gives you access to many features. Whereas, the paid version offers additional features that can boost your brand awareness.

Renderforest Banner Video Creator

However, you can always start with the free version to test out the platform. Pricing options are:

  • Free
  • Lite – $9.99/month
  • Pro – $14.99/month
  • Business – $19.99/month

Here are a few videos I created using Renderforest.


Filmora is a video editing software platform where you can drag and drop multimedia elements to create and edit videos.

It has been rated high by many review websites and GooglePlay store users.

With an easy to use interface and other powerful features, Filmora helps you achieve your video marketing goals.

Some of these features include speech to text and an audio visualizer.

Benefits of Using Filmora Video Marketing Tools

  • Easy to use
  • Includes many video effects plug-ins and free stock images
  • Available as a mobile app


An American-owned video marketing platform, Vimeo helps you achieve your video marketing goals. Features include hosting, creating, editing, and broadcasting.

Vimeo is accepted worldwide, having over 200 million users and about 1.6 million subscribers.

The platform is available in several languages, including English, French, Portuguese, German, Korean, and Japanese.

Benefits of Vimeo Video Marketing Tool

  • Customize video players
  • Includes privacy control feature
  • Lead generation features, SEO, Google Analytics, and more with premium plans

Vimeo is a cost-effective program. See pricing options below:

  • Free
  • Plus – $7/month
  • Pro – $20/month
  • Business – $50/month
  • Premium – $75/month


Animoto is another drag and drop video maker that allows you to create videos easily without prior experience.

Create various types of videos such as marketing, promos, Slideshows, birthdays, social media, and instructional.

The software has a lot of template options where you pick the one that best fits the purpose of your video.

You can also bring life to your videos by using the set-to-music feature in the software. All you need to do is imagine and then create.

Benefits of Animoto Video Marketing Tool

  • Allows easy customization
  • Change colors, and fonts
  • Add your logo as a watermark and use other design tools
  • Create unlimited numbers of videos regardless of the plan
  • Enables social sharing
  • Available on IOS and desktop

There are many more benefits to enjoy, but it depends on your pricing plan.

The higher the plan, the more options available to you. Plans include:

  • Free
  • Basic – $8/month
  • Professional – $15/month
  • Professional Plus – $39/month

Below are a few videos I created with Animoto:


Brands, companies, and freelancers know that video is becoming more critical in every aspect of digital marketing.

There are many video marketing tools available. So, why not try our suggested five top tools above?

I always recommend taking tools for a free ride to see how you like them before purchasing any premium plans.

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