We all know that the hardest part about any marketing venture is getting people to pay even the slightest bit of attention to it, and many marketers have found that any given marketing campaign can easily become a double-edged sword when implemented incorrectly.
This is especially true when businesses try to use online marketing to go viral, thinking that doing so is the best way to attract leads and sales, not knowing that going viral can simply leave them with a million-impression trail with zero sales to show for it.
But the good news is that using video marketing as a business can easily help you to go viral and send your marketing message across at the same time.
That is because video marketing is, at its very heart, a storytelling format for your products, services and offers.
Also, video marketing has the advantage that it can engage users within the first ten seconds of video, something that is not possible with other marketing formats. So for example, if a lead ignores your display ads once, they will ignore them for good even after you retarget them.
With video marketing you have a ten second window to show off value to your leads, and when they engage that way they are very likely to remember your brand later no matter what.
Another benefit of video marketing for your business is that it can easily complement your other marketing efforts, as you can easily embed marketing videos on blogs, websites and even on third party advertising!
Also, marketing videos have the unique advantage of being shareable.
In other words, it means that people can share your marketing videos with others without much effort, and the best part is that marketing videos are very likely to be shared on high traffic channels such as social media, instant messaging apps and blogs.
Video marketing will allow your business to adopt a much more human identity by giving you a way to associate your products or services with lifestyles, activities, hobbies, careers and so on, which will foster a deeper, more personal connection with your audience.
One big benefit of video marketing that is not often discussed by online marketers is that it can be a powerful search engine optimization tool.
On one hand this is due to the nice amount of meta data that it will allow you to stuff it with such things as titles, descriptions, tags and links.
Speaking of links, another SEO benefit of video marketing is that if you create attractive, shareable video content, people will start posting it on websites, blogs, and other online channels, which will give your videos a boost in search engine rankings, which will in turn help your business to be discovered on searches related to your video marketing content.
Lastly, video content is preferred when it comes to any customer base, as it has been found that four out of five people prefer to have their marketing content delivered through video instead of any other medium as it is way more engaging and entertaining.
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