What is the difference between sales and marketing? Many confuse the two terms and think they are the same thing. I recall a Linkedin conversation that went on for months! The term “Internet Marketing” is often mixed with the terms Affiliate Marketing and Network Marketing, when in fact, Affiliate and Network Marketing are different forms of marketing that fall under the umbrella of Internet Marketing.
“Internet Marketing” is simply marketing done on the Internet.
Let’s discuss the basic fundamentals of marketing so you can appreciate just how it works and where you, as an Internet Marketer, fit in the picture.
A good starting place is what you think “marketing” actually means. If you are new to the industry, then you probably will have only heard of marketing in conjunction with the word, “sales”. Or you might attribute marketing to those annoying people who call you at dinner time, trying to sell you the latest craze.
The reason why sales and marketing are often said in the same phrase is because they’re like two sides of the same coin.
You’re dealing with people from whom you want money. Obviously they’re not just going to give it to you willingly; you have to persuade and/or prove to them that whatever you’re selling is worth the value that you’re asking for.
Simply put, sales is the actual process of selling something. Marketing is the whole persuasion side of things and is what is meant to make sales easier.
How? Think of a marketer as a middleman. The marketer’s job is to solve people’s problems with solutions. The solutions are what you are trying to sell. The hard part is trying to find the person who has the problem to whom you can sell the solution. Finding the people with the problem(s) (your target market) on the Internet is called “Internet Marketing”.
Marketing on the Internet is no different than marketing offline except that you have a much larger reach online as you basically have the world at your fingertips. If you are a local business owner whose target is geographically-limited to within a certain radius, it doesn’t mean that you can’t fully utilize the Internet to market your products or services. It simply means that your target market is limited by location which can actually make it easier for you to be found in search than if your target market was national or international.
You are the middleman (or woman) who solves problems, with the entire Internet at your disposal to let your target know!
What is the number 1 business success factor? It is the EFFECTIVE communication of your message! Remember, your message is that you have the solution to a problem.
What is the best way to communicate your message online? The top marketers KNOW the power of an awesome well-made video!
Video has proven time and time again to boost conversions and sales.
- Video marketing is THE most powerful way to enhance your website and business
- Video works for all businesses
- Online video is just about everywhere
- Using videos drives traffic to your websites and the search engines love video
- Good videos are readily shared and search engines, particularly Google, display online video in their listings
But videos are either too expensive or too difficult, aren’t they? NO!
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- Command attention to your message
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- HURRY before the price goes up – because it can and will