Get Set To Harness The REAL POWER of Twitter-Based Marketing
Do you want to get your message seen and heard? The ONLY way to do that is to be BOLD, be DIFFERENT, and be SEEN! Introducing Twitter-based marketing, your new best friend!
Twitter is one of the fastest-growing, largest, most active and most engaging social media platform today. It has a infinite number of micro niches made up of people that are passionate about those niches.
The following statistics speak for themselves :
- Every second, on average, around 6,000 tweets are tweeted on Twitter (Source)
- The number of people using Twitter has increased by more than 50 million in the past year. The network now has over 270 million active users.
- In 2013, Twitter generated $716 million in Auto Sales. The best returns were on luxury model cars. For every $1 invested in Twitter marketing, luxury car brands saw a return of $17.80. That’s a return of 1,780%.
- Over 300 billion tweets have been shared since the network launched. 0.01% of these (32 million) were shared during the 2014 World Cup final. This is more tweets than were shared during any other single event, including the Superbowl.
- By 2015, one fifth (20.5%) of internet users in the US are expected to have Twitter accounts. This figure has grown from 15.2% in 2012, and is set to rise to 24.2% by 2018.
- Katy Perry (60 million) and Justin Bieber (57 million) each have more Twitter followers than Barack Obama (50 million). Lady Gaga is 6th in the world with 43 million followers, ahead of Britney Spears at 39.5 million.
- The average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow.
- Mobile users are more active on Twitter than desktop users. People with Twitter on their smartphone are 79% more likely to access Twitter several times a day. They’re also twice as likely to use Twitter the moment they wake up.
- Americans love to Tweet about what they’re watching. Between January and April 2014, 17 million Americans shared tweets about a TV show. In total during this period, over 361 million tweets were shared about TV.
- YouTube is the most popular brand on Twitter, with 46.5 million followers. They’re ahead of Instagram (36 million followers) and Twitter (33 million followers). Facebook has just 14 million Twitter followers, less than the New York Times. (Source)
You do NOT have to live on Twitter like many do to benefit from using it
In Gail Gardner’s post: Twitter Best Practices: How to Use Twitter Effectively ~ Make Twitter Work for YOU, she suggests the following to save you time and still benefit from the Twitter-based marketing:
- Just pop in whenever you have a little time.
- Click on @mentions and answer any tweets that came to you.
- Type your username into the search box and answer any tweets you’re interested in that mention you.
- Be helpful to others.
- Share and re-tweet what interests you.
Is there any question that you NEED to be using Twitter?
Twitter-Based Marketing Best Practices
As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.
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