If you don’t make sure your customers feel appreciated, they will take their business to someone who values their business.

Happy customers become repeat customers. They also spread the word about your business and refer others.

Keeping your customers happy will help build your brand’s reputation. Be sure to be real and genuine so your customers will get to know you and like you. People like to do business with people they like and trust.

Below are suggestions on how to let your customer know they are not just a number to you, but rather a customer you care about and appreciate.

Know Their Name

Always address your customer by name. It might not be easy to remember all your customers’ names, but because it is really important, try your best to remember.

Sometimes it is helpful to use a mnemonic device to help your memory.  Mnemonic devices are techniques a person can use to help them improve their ability to remember something.

In other words, it’s a memory technique to help your brain better encode and recall important information. It’s a simple shortcut that helps us associate the information we want to remember with an image, a sentence, or a word.

It will start building a relationship and will let them know that they are important enough to you to be remembered.

Add That Personal Touch

Remember that your customers are people. People love to talk about themselves, their families, their pets, their job, and their hobbies.

Strike up a dialogue with them by asking them about something personal in their lives. This is a great way to get to know your customers and start building a relationship with them. Be sure to remember not to get to close, they are your customer, not your friend.

Don’t be Pushy

The last thing any customer likes is a pushy salesperson, to be hurried out the door, or rushed off the phone. Don’t forget your customers are people and not items on an assembly line.

Be sure to listen carefully to your customers’ questions so you can provide the best answers that provide solutions to their problems.

Engaging in helpful conversations can also provide you the opportunity to see if your customer might need additional products or services.

The last thing you want to do is be rude or impatient to your customers because you can rest assured that if you are, others will hear about it. Your reputation could actually be ruined. Always be kind and respectful.

Be Genuine and Transparent

When interacting with your customers, don’t pretend or be phony. They will be able to tell the difference between fake and real behavior.

Be Transparent – Honesty is Crucial When it comes to Mistakes

Being transparent in the digital age is a must. It is much easier to develop a relationship with someone standing in front of you. It is much more challenging when they are on your website.

Make sure your contact information is easy-to-find and make sure you are available. Be sure to respond to web inquiries and emails. Also be sure to respond as soon as possible to phone calls.

Be True to Your Word

Follow up on your promises. If you say you are going to do it, make sure you do it. Your word is your bond. Building a feeling of trust and dependability with your customers will help you build a positive business relationship.

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