Once you have created your amazing marketing videos, video optimization if your next step for maximum effectiveness.

You will be doing the optimizations after you have uploaded them to your platform of choice.

Think About Humans Not Search Engines to Optimize Videos

Yes, your goal after creating a video is to get as many relevant eyes on it as possible.

However, if your videos are boring or not engaging, no one will watch them.

Be sure you are serving the human audience you are targeting, pay attention to quality, and be relevant.

Pay Attention to Your Titles to Optimize Videos

Optimizing your videos is all about getting them as much incoming traffic as possible, and it all starts with the video title.

Think of your video title as a headline. Video titles have to closely match what your potential viewers will be using as their own search queries.

In general, this means using target keywords in the title and keeping it simple, concise and to the point.

Also, make sure to keep it short to prevent it from being cut on search results.

An average video with an eye-popping headline will lure a huge amount of viewers, while the best content with a dull headline would struggle to get a few clicks.

Description

Your video description is also an important part of your video optimizating because it will give your viewers more information about your video.

The important thing to keep in mind with descriptions is that they only show a snippet of text to your viewers when they reach your videos, no matter the platform.

This means that the most crucial information should be included in the first two paragraphs.

Call-to-Action and URL in Description

A great way to expand your video descriptions is by using them to feature your links.

In fact, you can use a call-to-action phrase to precede your URL and you will be optimizing your description with three elements: target keywords, a brief call to action and a URL.

You want to be sure not to confuse your visitor. Make your call to action clear so that the viewer will know exactly what to do next.

Tags

Tags are also a crucial part of optimization because they allow you to use keywords that wouldn’t fit your title or description because of space for topic-related constraints.

The only rule when inserting tags is to only use keywords that you know are used by your potential users.

So, don’t use popular keywords just because, as this can only cause viewers to dismiss your videos as spam content!

So remember, your job is not over when you upload or embed your marketing videos.

Always make sure to implement these video optimization strategies to keep yourself on top of the video marketing game!

Video Thumbnail

If your YouTube account is verified, you can upload custom thumbnails rather than choose one of the 3 options provided to you.

Use a thumbnail that is consistent with your other videos and relevant to your video.

When your video is indexed, the viewer will see your video thumbnail first.

You want to make sure it is compelling, relevant, engaging and captures the attention of searchers as it will play a large role in whether or not they decide to click and watch your video.

Encourage Engagement

You have only a few seconds to grab the attention of your viewer and engage them.

Be sure to keep this engagement up through the entire video, so make sure it is interesting, relevant, and helpful enough for viewers to want to continue watching it to the end.

YouTube takes user interaction and the amount of time a viewer watches your video into account when it comes to ranking.