It only takes a few seconds of our perceiving something before we decide if we like it or not. There is actually an unconscious component that we don’t even realize. This is called “the cognitive unconscious.”

What does this mean? It means that you want to make sure the first impressions you leave are good ones because you only get one shot.

Your Resume

When you are applying for a job, the first thing a hiring manager sees is your resume. It serves as the first impression of your skills, background, and qualifications for a job.

The job market is highly competitive with many people vying for the same position. You want to make sure your resume stands out from the others and grabs the attention of the hiring manager.

How can your resume help you get hired faster? Make sure it is properly formatted, designed well, and clearly emphasizes your strengths and your overall qualifications as the best fit for the position.

Not sure how to accomplish this? There are many resume templates to choose from to get ideas about different formatting and design options.

Job Interview

If your resume is successful in making a good impression, you will have gotten to the next step in your pursuit of a job which is the job interview.

Job interviews can be done over the phone or in person. Sometimes you will be asked to participate in a phone interview first. If you make a good first impression on that call, you will be asked to come in for a face-to-face interview.

The most important part of a job interview is the beginning. Why? Because this is the time when first impressions occur and first impressions matter.

Be prepared for your phone interview by carefully reviewing the job description and your resume. Take the time to jot down notes so that you are ready to discuss how your background and skills make you a strong candidate for the position.

For an in-person interview, there are a few other things to pay attention to in order to make a good first impression.

Make sure you dress professionally, arrive on time, are polite, and greet the interviewer with warmth and confidence.

Your Website

People make snap decisions. It will take them only a few seconds when they land on your website to determine if they will hang around or move onto the next one.

The main driver of first impressions for your website is how it looks and feels to the user. How they feel when they land on your site is very important because if you want them to see your content, they have to stay long enough to read it.

You want to make sure visitors don’t get lost. Make sure your navigation is clear, concise, and easy. Don’t make your website cluttered or too busy because it will turn people away.

Once they decide to stay and learn more about your site, you want to keep them on it long enough to take action.  Make sure your font size is not too small or too large.

Having a search function that works correctly is also helpful. Rather than expecting your visitors to randomly wander around your website, make it easy for them to use the search function to find what they are looking for quickly.

The bottom line for your website is to understand that visual appeal has a huge impact on how long people will stay on your site.

Visual Content

Images are to content as covers are to books. This means that images are the first thing people will see when they land on your website, blog, social media, and other online platforms.

Because “a picture is worth a thousand words,” make sure your online content speaks volumes.  Take advantage of every opportunity to communicate your message.

The increasing popularity of Pinterest, Snapchat, Instagram, and billions of camera phones in use, are proof that images have a huge impact. Want to make sure your content is read? Use a visually-appealing image to grab their attention.

Images are an important part of digital marketing. Content with engaging, relevant, and creative images gets more views than content without an image.

Using visuals adds power to your communications, boosts engagement, and spices up your social media. Make sure to integrate images into your overall marketing strategy.

Make the most of your first impressions by understanding their importance and doing what will be most helpful in any given situation to leave not only a good first impression but also a lasting one.


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