Tactics That Will Drive Increase Your Business’s Revenue Through Social Media
This is what social media for businesses comes down to – driving business. You can’t take a “Like” to the bank and cash it in. You can’t pay your employees on your social media following. What you can do, is use that following to reach your audience and communicate your business message to.
Let’s look at 5 tips for generating real business through social media, with Facebook in particular.
Use Facebook Ads Wisely
Warning to all of you with a trigger finger out there! I know Facebook puts those “Boost Post” buttons right there to get those impulse purchases! The messages that your post is performing 95% better than others and you should boost it, strokes your ego and asks for the sale at the same time.
If anyone, Facebook is the one generating real business value from these exchanges, not you!
To just boost these posts without looking into things more will cost you money without getting the opportunity to look more closely at your advertising approach. Taking a step back for a moment, and going into your Facebook Ad Manager will do you wonders here. Approach your ad campaign with the full portfolio of Facebook advertising options.
You don’t have to hide behind the cloak of your business (and business page) the entire time. People are often times wary about Facebook pages, because they don’t seem real. What does seem real, is a real Facebook profile.
Reaching out to people you think are a target for your page, by sending messages from your personal profile or by inviting them to like your page. This personal connection bridges social networking and business networking – because that is what it really comes down to after all!
Pick Up On Current Events When Current
The world of digital is running at a million miles per hour. News breaks on social media first. News is also forgotten on social media first as well! With the early introduction of news on social media and…
Text Tells, Video Sells
Don’t Forget to Engage Past the Like
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